India’s modern botanical relief and recovery brand.
Bengaluru-based, plant-based products for the everyday things that quietly wear us down: poor sleep, stress, body pain, headaches, tired legs and uncomfortable skin.
Built by founders. Grounded in Ayurveda. Designed for modern Indian homes.
- ET Edge 40 Under 40
- IIM Bangalore NSRCEL
- TiE Women Program
- AYUSH certified
- 50,000+ customers
We started with one question.
“Why is everyday discomfort so common, yet a natural solution you can actually trust so hard to find?”
Poor sleep, stress, body pain, headaches, tired legs, uncomfortable skin. People ignore it, reach for a harsh quick fix, or get lost in a shelf of generic wellness products that all promise everything.
Based in Bengaluru. Made for India.
India has always known oils, herbs, aromas and massage. But tradition alone isn’t enough for how people live now. From Bengaluru, we’re building a wellness brand that pairs that botanical knowledge with modern product thinking: products that are easy to understand, easy to use, beautifully made and safe to reach for every day.
- Rooted in Indian wellness
- Built like a modern product
- Designed for real routines
Two founders. One bench.
Trishla had been making botanical oils for family for years. Karan had spent sixteen years building other people’s brands. The rule for this one was simple: no steroids, no claims we cannot stand behind, every ingredient printed in full.
- KJKaran JainFounder and CEO
Sixteen years building brands before Puretive. Named in ET Edge 40 Under 40. Runs product, design and the promise that every pack keeps.
- TJTrishla JainCo-founder, formulator
Certified herbalist and cosmetologist. NSRCEL IIM Bangalore Women Startup Program 2025. Every Puretive formula starts on her bench.
Why this is personal.
We didn’t build Puretive because wellness was trending. We built it because of how many people we saw quietly managing on their own: someone who can’t switch off at night, someone working through pain, someone who has ignored their skin for months, someone home with heavy legs and no brand they trust. Puretive is our attempt to earn that trust.
Natural, but not outdated. Premium, but not intimidating. Credible, but not complicated. Indian, but modern.
For us, wellness isn’t big promises. It’s small routines that help people feel a little better every day.
— Karan & Trishla Jain, foundersEvery product since, the rule has not changed.
One brand. Many everyday rituals.
Puretive focuses on relief and recovery, the concerns people live with daily.
Backed by India’s best startup ecosystems.
A founder-led brand built on research, entrepreneurship programmes and long-term trust, not just claims.
- IIM Bangalore NSRCELIncubated
- ET Edge 40 Under 40Founder recognised
- TiE Women ProgramPart of
- NSRCEL Women StartupCo-founder selected
- Shark Tank IndiaAudition stage
Trusted in thousands of everyday routines.
Across India, people fold Puretive into simple daily rituals: before sleep, after a long day, during a massage, for skin comfort, for tired legs, as a moment to reset. That’s the trust we care about most: becoming a small, useful part of someone’s everyday life.
Became part of my night routine.
Easy to use and genuinely comforting.
Good packaging, lovely fragrance, actually useful.
Feels natural and premium.
Everyday relief, in millions of Indian homes.
We want Puretive to be India’s most trusted botanical relief and recovery brand, remembered for better sleep, pain-relief rituals, stress relief, skin comfort, lighter legs and daily recovery. We’ll get there through trust, design, quality and everyday usefulness, not fear, shortcuts or random products.
We’ll make products worth your daily routine. We’ll keep our communication clear, respect traditional wellness knowledge, keep improving our formulations, and listen to customers. We won’t make claims we can’t stand behind, and we won’t use fear to sell.
- Free deliveryAcross India, no minimum order
- Ships in 24 hoursDispatched the next working day
- COD availablePay when it arrives
- Free ₹499 roll-onWith every prepaid order
