Sometimes, the best ideas come from personal struggles—and that’s exactly how Puretive was born. For Karan and Trishla, the founders of Puretive, it wasn’t just about creating a business. It was about solving problems they had faced themselves and, in the process, helping others lead healthier, happier lives.
Puretive began as a simple idea: create clean, trustworthy products that people could rely on for everyday concerns like skin conditions, stress, and sleep issues. But behind that simple idea lies a story of love, dedication, and a deep desire to make an impact.
A Shared Struggle
Like many of us, Karan and Trishla dealt with everyday challenges—stressful days, sleepless nights, and stubborn skin concerns. They tried countless products, from creams claiming to be natural to sleep aids filled with synthetic ingredients. Yet nothing truly worked.
Time and again, they found themselves frustrated by the lack of transparency in the market:
- Labels that claimed “natural” were often misleading, hiding chemicals and additives.
- Many products were ineffective or made their concerns worse.
- It was hard to know which brands to trust.
This frustration sparked curiosity. They started asking questions: Why were truly clean and effective solutions so hard to find? Could they create products that were safe, honest, and genuinely helpful?
Trishla’s Expertise Meets Karan’s Vision
Trishla: A Passion for Healing
Trishla had always been fascinated by the science of skincare and wellness. As a trained cosmetologist and herbalist, she turned to ancient Ayurvedic texts and modern research to understand how natural ingredients could be used to create effective solutions. She spent months learning, experimenting, and perfecting formulations that were pure, gentle, and powerful.
“It was important to me that whatever we created could truly help people,” Trishla explains. “I wanted every product to feel like it came from a place of care, not just commerce.”
Karan: Building with Purpose
With over 17 years of experience as a designer and marketer, Karan had built global brands across different continents. But this time, it was personal. He wanted to create something meaningful—something that people could trust with their health and well-being.
“My focus was on building a brand that felt honest and approachable,” Karan says. “We wanted people to feel confident that Puretive wasn’t just another product—it was a promise.”
Two Years of Hard Work
Launching Puretive wasn’t easy. It took two years of rigorous research, testing, and refining to bring the first products to life. Every ingredient was carefully selected, every formulation thoughtfully crafted to ensure it met the highest standards of purity and effectiveness.
In September 2023, Puretive officially launched. The goal wasn’t to reinvent the wheel—it was to offer simple, natural solutions for everyday concerns that everyone could trust and rely on.
The Heart of Puretive
At its core, Puretive is built on one simple ethos: purity above all else. Whether it’s a product for stress relief, better sleep, or healthier skin, every solution is designed with care, guided by these principles:
- Transparency: Clear, honest labels with no hidden nasties.
- Effectiveness: Products that work because they’re grounded in science and nature.
- Gentleness: Safe for everyone, even those with sensitive skin or specific needs.
Why This Matters to Us
For Karan and Trishla, the real reward isn’t in sales or accolades—it’s in the stories they hear from people whose lives have been touched by Puretive.
“When someone tells us that our product helped them sleep better or soothed their child’s eczema, it reminds us why we started this journey,” Trishla shares. “It’s humbling, and we’re so grateful for the trust people place in us.”
“We don’t take that trust lightly,” Karan adds. “Every product we create comes from a place of love and responsibility. It’s our way of giving back.”
The Future of Puretive
While Puretive is still young, Karan and Trishla dream of making a difference, one product at a time. Their focus remains on creating solutions that address everyday concerns while staying true to their values of purity, honesty, and care.
“We feel incredibly fortunate to be part of this journey,” says Karan. “And we’re excited to keep learning, growing, and helping more people in the years to come.”
Thank You for Trusting Puretive
Puretive exists because of people like you—those who believe in the power of nature, the importance of honesty, and the value of holistic care. For Karan and Trishla, every order, every review, and every word of encouragement is a reminder that their hard work is making a difference.
If you’re curious about Puretive, we’d love for you to explore what we’ve created. Whether it’s tackling stress, improving your skin, or helping you sleep better, we hope our products bring a little bit of comfort and care to your everyday life.
Onwards & Upwards;
Trishla & Karan Jain
Learn more at www.puretive.co.
