Sometimes, the best ideas come from personal strugglesâand thatâs exactly how Puretive was born. For Karan and Trishla, the founders of Puretive, it wasnât just about creating a business. It was about solving problems they had faced themselves and, in the process, helping others lead healthier, happier lives.
Puretive began as a simple idea: create clean, trustworthy products that people could rely on for everyday concerns like skin conditions, stress, and sleep issues. But behind that simple idea lies a story of love, dedication, and a deep desire to make an impact.
A Shared Struggle
Like many of us, Karan and Trishla dealt with everyday challengesâstressful days, sleepless nights, and stubborn skin concerns. They tried countless products, from creams claiming to be natural to sleep aids filled with synthetic ingredients. Yet nothing truly worked.
Time and again, they found themselves frustrated by the lack of transparency in the market:
- Labels that claimed ânaturalâ were often misleading, hiding chemicals and additives.
- Many products were ineffective or made their concerns worse.
- It was hard to know which brands to trust.
This frustration sparked curiosity. They started asking questions: Why were truly clean and effective solutions so hard to find? Could they create products that were safe, honest, and genuinely helpful?
Trishlaâs Expertise Meets Karanâs Vision
Trishla: A Passion for Healing
Trishla had always been fascinated by the science of skincare and wellness. As a trained cosmetologist and herbalist, she turned to ancient Ayurvedic texts and modern research to understand how natural ingredients could be used to create effective solutions. She spent months learning, experimenting, and perfecting formulations that were pure, gentle, and powerful.
âIt was important to me that whatever we created could truly help people,â Trishla explains. âI wanted every product to feel like it came from a place of care, not just commerce.â
Karan: Building with Purpose
With over 17 years of experience as a designer and marketer, Karan had built global brands across different continents. But this time, it was personal. He wanted to create something meaningfulâsomething that people could trust with their health and well-being.
âMy focus was on building a brand that felt honest and approachable,â Karan says. âWe wanted people to feel confident that Puretive wasnât just another productâit was a promise.â
Two Years of Hard Work
Launching Puretive wasnât easy. It took two years of rigorous research, testing, and refining to bring the first products to life. Every ingredient was carefully selected, every formulation thoughtfully crafted to ensure it met the highest standards of purity and effectiveness.
In September 2023, Puretive officially launched. The goal wasnât to reinvent the wheelâit was to offer simple, natural solutions for everyday concerns that everyone could trust and rely on.
The Heart of Puretive
At its core, Puretive is built on one simple ethos: purity above all else. Whether itâs a product for stress relief, better sleep, or healthier skin, every solution is designed with care, guided by these principles:
- Transparency: Clear, honest labels with no hidden nasties.
- Effectiveness: Products that work because theyâre grounded in science and nature.
- Gentleness: Safe for everyone, even those with sensitive skin or specific needs.
Why This Matters to Us
For Karan and Trishla, the real reward isnât in sales or accoladesâitâs in the stories they hear from people whose lives have been touched by Puretive.
âWhen someone tells us that our product helped them sleep better or soothed their childâs eczema, it reminds us why we started this journey,â Trishla shares. âItâs humbling, and weâre so grateful for the trust people place in us.â
âWe donât take that trust lightly,â Karan adds. âEvery product we create comes from a place of love and responsibility. Itâs our way of giving back.â
The Future of Puretive
While Puretive is still young, Karan and Trishla dream of making a difference, one product at a time. Their focus remains on creating solutions that address everyday concerns while staying true to their values of purity, honesty, and care.
âWe feel incredibly fortunate to be part of this journey,â says Karan. âAnd weâre excited to keep learning, growing, and helping more people in the years to come.â
Thank You for Trusting Puretive
Puretive exists because of people like youâthose who believe in the power of nature, the importance of honesty, and the value of holistic care. For Karan and Trishla, every order, every review, and every word of encouragement is a reminder that their hard work is making a difference.
If youâre curious about Puretive, weâd love for you to explore what weâve created. Whether itâs tackling stress, improving your skin, or helping you sleep better, we hope our products bring a little bit of comfort and care to your everyday life.
Onwards & Upwards;
Trishla & Karan Jain
Learn more at www.puretive.co.
